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Shareholder Information

Payment of dividends to mandated accounts

Where shareholders have given instructions for payment to be made direct into a bank or building society, this is done through the Bankers Automated Clearing System (BACS), with the associated tax voucher showing the tax credit attributable to the dividend payment sent direct to the shareholder at the address shown on our register. If you wish the tax voucher to be sent to your bank or building society, please contact Equiniti, Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA. Telephone 0871 384 2043* or, for those shareholders with hearing difficulties, textphone number 0871 384 2255*.

Dividend reinvestment plan (DRIP)

The DRIP gives shareholders the right to buy the companyís shares on the London stock market with the cash dividend. If you would like further information about the DRIP, please contact Equiniti on 0871 384 2268*.

12BIndividual Savings Accounts (ISAs)

Equiniti offers ISAs in Pearson shares. For more information please call them on 0871 384 2244*.

Share dealing facilities

A telephone and internet dealing service has been arranged through Equiniti which provides a simple way of buying and selling Pearson shares. Commission rates are shown at www.shareview.co.ukExternal site or call the telephone sales number. For telephone sales call 08456 037 037 between 8.30 am and 4.30 pm, Monday to Friday, and for internet sales log on to www.shareview.co.uk/dealingExternal site. You will need your shareholder reference number as shown on your share certificate.

A postal facility, which provides a simple, low cost way of buying and selling Pearson shares, is also available through the companyís stockbroker, JPMorgan Cazenove Limited, 20 Moorgate, London EC2R 6DA. Telephone 020 7588 2828. An alternative weekly postal dealing service is available through our registrars. Please telephone 0871 384 2248* for details.

ShareGift

Shareholders with small holdings of shares, whose value makes them uneconomic to sell, may wish to donate them to ShareGift, the share donation charity (registered charity number 1052686). ShareGift is particularly designed to accept unwanted shares and uses the ultimate proceeds to support a wide range of UK charities. Over £11m has been given by ShareGift so far to over 1,400 different UK charities. Further information about ShareGift and the charities it has supported may be obtained from their website, www.ShareGift.orgExternal site or by contacting ShareGift at 17 Carlton House Terrace, London SW1Y 5AH.

Shareholder information online

Equiniti provides a range of shareholder information online. You can check your holding and find practical help on transferring shares or updating your details at www.shareview.co.ukExternal site. Equiniti can be contacted for information on 0871 384 2030*.

Information about the Pearson share price

The current price of Pearson ordinary shares can be obtained from the companyís website, www.pearson.com or from www.ft.comExternal site

American Depositary Receipts (ADRs)

Pearsonís ordinary shares are listed on the New York Stock Exchange in the form of ADRs and traded under the symbol PSO. Each ADR represents one ordinary share. All enquiries regarding registered ADR holder accounts and payment of dividends should be directed to The Bank of New York, the authorised depositary bank for Pearsonís ADR programme, at The Bank of New York, Investor Services, P.O. Box 11258, Church Street Station, New York, NY 10286-1258, telephone 1-888-BNY-ADRS (toll free within the US) or 1 212 815 3700 (outside the US), or e-mail shareowners@bankofny.com, or sign-in at www.stockbny.comExternal site. Voting rights for registered ADR holders can be exercised through The Bank of New York, and for beneficial ADR holders (and/or nominee accounts) through your US brokerage institution. Pearson will file with the Securities and Exchange Commission a Form 20-F.

Share register fraud: protecting your investment

Pearson does not contact its shareholders directly to provide recommendation advice and neither does it appoint third parties to do so. As required by law, our shareholder register is available for public inspection but we cannot control the use of information obtained by persons inspecting the register. Please treat any approaches purporting to originate from Pearson with caution.

Tips on protecting your shares

  • Keep any documentation that contains your shareowner reference number in a safe place and destroy any documentation which you no longer need by shredding it.
  • Inform the registrars promptly when you change your address.
  • Be aware of dividend payment dates and contact the registrars if you do not receive your dividend cheque or better still, make arrangements to have the dividend paid directly into your bank account.
  • Consider holding your shares electronically in a CREST account via a nominee.

For more information on how you can protect your shares from fraud please visit our website at www.pearson.com.

Advisers

Auditors
PricewaterhouseCoopers LLP
Bankers
HSBC Bank plc
Brokers
JPMorgan Cazenove Limited and Citigroup
Financial advisers
Goldman Sachs, Citigroup and Lazard
Solicitors
Freshfields Bruckhaus Deringer, Herbert Smith and Morgan, Lewis & Bockius
2008 Financial calendar
Ex-dividend date 9 April
Record date 11 April
Last date for dividend reinvestment election 15 April
Annual general meeting 25 April
Payment date for dividend and share purchase date
for dividend reinvestment
9 May
Interim results 28 July
Payment date for interim dividend 19 September
*Calls to these numbers are charged at 8p per minute from a BT landline.
Other provider costs may vary.

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